Benefits of Hiring a Micro Blogger or Social Media Influencer

Benefits of Hiring a Micro Blogger or Social Media Influencer
Benefits of Hiring a Micro Blogger or Social Media Influencer

If you are looking to hire a micro blogger or social media influencer but aren’t sure if you would benefit from their service, then you have come to the right place. With the whole Elle Darby thing recently, I realized that a lot of people either don’t understand what a blogger does, or they don’t see how bloggers can be beneficial to a brand.

Bloggers are where it’s at right now.

What is a Blogger or Social Media Influencer?

First of all, not all social media influencers have a blog, but nearly all bloggers have social medial accounts. Some bloggers have hobby blogs with no intention of ever making money from them. It is my opinion that these hobby bloggers are what people generally think of when the word bloggers comes to mind.

Blogging is more than just writing things on the internet. Even hobby bloggers put a lot of effort into their blogs. A lot of work goes into creating a post, taking and editing pictures for said post, running multiple social media accounts and handling all the behind the scenes work. On top of there there is dealing with themes and updates, negotiating and signing contracts, traveling, researching, and for food bloggers; perfecting recipes. While the hours may not be conventional, blogging is a full time job for many people.

Benefits of Hiring a Micro Blogger or Social Media Influencer

Bloggers who make money from their blogs pay taxes and file tax returns. If that’s not a legit job, then I don’t know what is 😉

What is a Micro Blogger?

Blogging is a numbers game. Brands are interested in how many followers a blogger has and what their reach is. Most companies prefer to work with influencers with large reaches for obvious reasons. Companies who are just starting out, or small local businesses may prefer Micro Influencers.

A Micro Influencer is a blogger or social media influencer whose audience is between 1,000 to 10,000 followers. This may vary of course. Some influencers have as few as 500 followers, or even as many as 50,000. These may seem like huge numbers, but these followers are typically targeted followers who have similar interests. For example, followers of a nail artist would be interested in nail polish and skin care. Followers of a skateboarder would be interested in gear and boards.

December IPSY Referral Rewards
This blogger often shares beauty products.

Hiring huge celebrities may seem appealing, but advertising to an audience who doesn’t have a similar interest – except for the interest in the celebrity – would be like hiring the skateboarder to promote nail polish.

Micro influencers often have a large portion of their followers based where they live, so small businesses benefit from hiring local bloggers to promote their local business.

Networks, Sponsors, and Ambassadorships

I participate in a few networks that frequently have job opportunities for bloggers. These range from reviewing products to attending events, to even sharing information on social media. All of these fall under the job of a blogger or social media influencer.

Yummy treats from Wildflour Bakery located in Searcy Arkansas
Attending a local event.

Companies who are interested in hiring a blogger can go through one of these networks in order to find bloggers to hire. These influencers are often vetted and have previous experience.

Jobs range from a one time deal, to an ongoing sponsor/ambassadorship. This is especially beneficial to brands who require frequent visits from their customers.

Benefits of Micro-Bloggers and Social Media Influencers

Targeted audience – Brands benefit from the blogger’s targeted audience. Make up brands hire beauty bloggers. Hotel companies hire travel bloggers. It makes sense to advertise to your targeted audience.

Relatable – Fashion bloggers are real people who aren’t typically airbrushed and slimmed down in photographs. The average person can see how the outfit sits on an average person. Food bloggers feed their creations to their family. Bloggers are everyday people who are relatable.

Honest reviews – Most bloggers only share products they genuinely love. This doesn’t mean they haven’t tried some less than stellar products, but most bloggers only want to share the best of the best.

Affordable – Micro influencers tend to be more affordable than their counterparts. This isn’t to say that micro influencers do or should work for free. If your intention is to “hire” a blogger for free, then this may not be the best route for you. But if you are ready to work with a micro influencer, congratulations! You have made a great decision.

Benefits of Hiring a Micro Blogger or Social Media Influencer

There you have it, the benefits of hiring a micro blogger and social media influencer.

The next time you need some help promoting your business or product ask yourself if a micro influencer is the choice for you. 

Author: Aduke Schulist

Aduke Schulist is a 30 something content creator living in the heart of Arkansas. She enjoys blogging, vlogging, and spending way too much time on social media. Aduke is a big fan of true crime documentaries and advocating for people with special needs. You can find Aduke on social media as @AdukeSchulist.

49 thoughts on “Benefits of Hiring a Micro Blogger or Social Media Influencer”

  1. Have a a lot of wonderful points here. When I was first starting out I didn’t even know how to get anybody to look at me. Something like this definitely would help those that are just starting out. I really love that you share this.

  2. Thanks for explaining this. I have seen this term on social media and didn’t really know what it was. I’m a little more enlightened now. Definitely something to think about going forward with my business.

  3. “not all social media influencers have a blog, but nearly all bloggers have social medial accounts” – touché ! and also “Bloggers who make money from their blogs pay taxes and file tax returns. If that’s not a legit job, then I don’t know what is” Awww truth bombs, thank you! I always say just because one doesn’t understand a blogger’s job it would mean that blogging is not a job…I fall into the microblogger department I guess…it was a hobby first but evolved into something I could get paid for while having fun. 🙂

  4. I love how detailed this is. It’s really nice to as a company to consider hiring a micro blogger to help get the word out about your business. They have a target market that will be suitable for you and a good following as well.

  5. Great post! I hate it when someone says “oh your a blogger, that means you get free stuff right?”. Blogging is so much more than that! There is a lot of hard work behind the scenes, even for micro bloggers!

  6. When it comes to promoting a product or a brand, it’s really nice to hire social media influencers since they cover all social media platforms. This will definitely benefit them so much.

  7. Thank you so much for this insight. I feel like there is so much misunderstanding and lack of knowledge when it comes to the bloggisphere!!

  8. I can definitely see the need to hire a microblogger. I love that you mention that professional bloggers pay taxes etc. I also agree that it makes sense when people hear blogger they probably think about your hobby types.

  9. This is why I love being a blogger, because we have an impact especially to our neighborhood and communities. That’s what brands need to realize as well. We can get them the following that they need.

  10. Now readers learn more about the difference of micro blogger and influencers. Such a good information for everyone. Also, good thing there are this kinds of media partners, companies who cannot afford to pay celebrities can work with them.

  11. This is very interesting. I have three different blogs, each dedicated to a specific subject matter. What I’ve always found interesting are those bloggers who have one blog but cover everything from pets, to travel, to make-up and fashion to kids and back again. This helps me understand the difference in their positioning.

  12. Nice. This will be informative to all who have bare knowledge of what we do. This post is worth sharing to make people realize the importance and hardships of blogging.

  13. Great way to explain what a micro blogger is. People don’t seem to understand what we do all that often. Most of the time I just say I work in marketing & social media.

  14. I consider myself a micro blogger. Still don’t have those numbers but this article made me realize my importance in a business. Thank you.

  15. I agree that microbloggers are very important to have in today’s blogger world. Brands are finding a quicker return most times when their content is on Instagram and Twitter, even Facebook and Pinterest. There are definitely many benefits hiring a microblogger.

  16. As being both a blogger on my own and social media manager in a company, I see both sides of the stories. I do understand that some companies don’t understand bloggers but I also realized that many bloggers lack serious business acumen

  17. I found this to be a great read. I have never heard of a microblogger, but I certainly know how beneficial these could be.

  18. This post is excellent. The notion that bloggers are just moms with a hobby trying to get free stuff is disturbing. We all work hard and deserve more than what’s recently been handed down to this industry. But that said, we are AWESOME and give so much value to so many.

  19. I have started to feel like I need to find more honest influencers to follow. Micro bloggers would be a great way to go too if you have a nice starting brand.

  20. For some people their blog is a full time job and for others is a way to express themselves , a hobby. But both of them will not post about the product they don’t like, so it’s always honest!

  21. Thank you for showing us the difference of a microblogger and a hobbyist. I could see lot of brands are really getting social media influencers to promote their businesses.

  22. “Bloggers who make money from their blogs pay taxes and file tax returns. If that’s not a legit job, then I don’t know what is”
    I so totally agree with you. Blogging takes a lot of time and research if you are doing it the right way.

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