Benefits of Hiring a Micro Blogger or Social Media Influencer
If you are looking to hire a micro blogger or social media influencer but aren’t sure if you would benefit from their service, then you have come to the right place. With the whole Elle Darby thing recently, I realized that a lot of people either don’t understand what a blogger does, or they don’t see how bloggers can be beneficial to a brand.
Bloggers are where it’s at right now.
What is a Blogger or Social Media Influencer?
First of all, not all social media influencers have a blog, but nearly all bloggers have social medial accounts. Some bloggers have hobby blogs with no intention of ever making money from them. It is my opinion that these hobby bloggers are what people generally think of when the word bloggers comes to mind.
Blogging is more than just writing things on the internet. Even hobby bloggers put a lot of effort into their blogs. A lot of work goes into creating a post, taking and editing pictures for said post, running multiple social media accounts and handling all the behind the scenes work. On top of there there is dealing with themes and updates, negotiating and signing contracts, traveling, researching, and for food bloggers; perfecting recipes. While the hours may not be conventional, blogging is a full time job for many people.
Bloggers who make money from their blogs pay taxes and file tax returns. If that’s not a legit job, then I don’t know what is 😉
What is a Micro Blogger?
Blogging is a numbers game. Brands are interested in how many followers a blogger has and what their reach is. Most companies prefer to work with influencers with large reaches for obvious reasons. Companies who are just starting out, or small local businesses may prefer Micro Influencers.
A Micro Influencer is a blogger or social media influencer whose audience is between 1,000 to 10,000 followers. This may vary of course. Some influencers have as few as 500 followers, or even as many as 50,000. These may seem like huge numbers, but these followers are typically targeted followers who have similar interests. For example, followers of a nail artist would be interested in nail polish and skin care. Followers of a skateboarder would be interested in gear and boards.
Hiring huge celebrities may seem appealing, but advertising to an audience who doesn’t have a similar interest – except for the interest in the celebrity – would be like hiring the skateboarder to promote nail polish.
Micro influencers often have a large portion of their followers based where they live, so small businesses benefit from hiring local bloggers to promote their local business.
Networks, Sponsors, and Ambassadorships
I participate in a few networks that frequently have job opportunities for bloggers. These range from reviewing products to attending events, to even sharing information on social media. All of these fall under the job of a blogger or social media influencer.
Companies who are interested in hiring a blogger can go through one of these networks in order to find bloggers to hire. These influencers are often vetted and have previous experience.
Jobs range from a one time deal, to an ongoing sponsor/ambassadorship. This is especially beneficial to brands who require frequent visits from their customers.
Benefits of Micro-Bloggers and Social Media Influencers
Targeted audience – Brands benefit from the blogger’s targeted audience. Make up brands hire beauty bloggers. Hotel companies hire travel bloggers. It makes sense to advertise to your targeted audience.
Relatable – Fashion bloggers are real people who aren’t typically airbrushed and slimmed down in photographs. The average person can see how the outfit sits on an average person. Food bloggers feed their creations to their family. Bloggers are everyday people who are relatable.
Honest reviews – Most bloggers only share products they genuinely love. This doesn’t mean they haven’t tried some less than stellar products, but most bloggers only want to share the best of the best.
Affordable – Micro influencers tend to be more affordable than their counterparts. This isn’t to say that micro influencers do or should work for free. If your intention is to “hire” a blogger for free, then this may not be the best route for you. But if you are ready to work with a micro influencer, congratulations! You have made a great decision.
There you have it, the benefits of hiring a micro blogger and social media influencer.
The next time you need some help promoting your business or product ask yourself if a micro influencer is the choice for you.